FYFE GOLF BRINGS HARRIS TWEED TO THE GREEN
From the looms of the Outer Hebrides to its workshop in Fife, Fyfe Golf turns Harris Tweed, waxed canvas and tartan into made-to-order golf accessories.
Opening
LATE NINE: THE GOLF BRAND WORN BY TOMMY FLEETWOOD AT THE 2026 MASTERS
Tommy Fleetwood wore it at Augusta without a contract or announcement. From Stockholm, Late Nine brings wool, knitwear and classic proportions back into golf, building its identity outside the performance-led language that dominates the game.
THE EVERYDAY BEFORE THE FAIRWAY: MONDAYFLOW AND THE GOLFWEAR THAT LEAVES THE COURSE
MONDAYFLOW, a Seoul-based brand, is named after Monday, not the weekend's greens. Its motto, "Look nice, Feel good, better Monday," asks: why shouldn't the most dreaded day be pleasant? This disjunction between course and daily life defines the brand, launched in July 2021
TAILORING BEFORE THE FAIRWAY: 1PIU1UGUALE3 GOLF AND GOLF AS TECHNICAL LUXURY
Golf as visual culture, panel four: a Japanese luxury house treats the fairway as a stage for technical elegance. Polartec inside sartorial 3D patterns, a real pro (Shigeki Maruyama) choosing the fabrics, and an Italian name that deceives.
THE RAW MATERIAL OF THE FAIRWAY: AGRONOMY WORKSHOP AND THE LONG GAME
For the long game." In golf, the long game is the part you measure in yards: the drive, the distance banked before anyone reaches the green.