ABOUT US

DEASMAG is an independent magazine covering fashion, design and culture, founded in 2026.

We start from one question: why. Why a collection comes out now, why a brand falls into crisis at the moment it is most visible, who decides what we will wear. To answer it we put together things that are usually read apart: how a garment is built, who owns the house, what the accounts say.

When we cover a show, we describe how it is made and what has changed since the previous season, and we say whether it convinced us. When we cover a brand, we look at the product, the distribution and the numbers. We don't cover everything: we choose the subjects where we have something to add to what has already been written.

Alongside Fashion, Design and Culture there is The Loft, our section on style in golf. We treat it like the others: the brands changing how people dress on the course and off it, read one at a time, for how they work and what they make.

We write for people who work in fashion or study it: designers, creative directors, strategists, students, collectors.

Sponsored content is always labelled as such. Everything else is decided by the editorial team.

DEASMAG is published in English and Italian by DEAS Group Sagl.

A word from our Founder

SIMONE CONTI — Founder & CEO

THIS IS NOT A MAGAZINE. IT'S A SYSTEM OF PERSPECTIVE.

I didn't come from fashion. I came from the question that fashion refuses to answer: Why.
Why does a collection exist now and not two years ago. Why does a brand collapse at the peak of its visibility. Why does an entire industry produce millions of words a day and still fail to explain itself.I started looking for that kind of analysis — rigorous, independent, free from PR logic — and I couldn't find it.

Fashion media had chosen a side: either academic density that no one reads, or surface-level content designed to perform, not to inform. The space between those two worlds was empty.

So I built DEAS Magazine to occupy it.We launched on January 16, 2026 — not as a content platform, but as a cultural operating system. A place where aesthetics, power structures, market dynamics, and creative decisions are analyzed together, not in isolation. Where a Kering earnings report and a Rick Owens silhouette belong in the same sentence, because they are part of the same system.

"We don't cover everything. We cover what matters — with the depth it deserves and the perspective no one else is offering."

DEAS is not built for everyone. It is built for those who think about fashion the way architects think about space — structurally, critically, with long-term intent. Creative directors. Designers. Strategists. Students who want vocabulary, not validation. Collectors who want to understand value before they invest in it.If you consume fashion passively, this is not your platform. If you want to understand why culture moves the way it does — and where it's going next — you're in the right place.This is only the beginning. The infrastructure is set. The perspective is clear. Now we build.—

SIMONE CONTI
Founder & CEO
DEAS Magazine

WE ARE DEASMAG

A word from our Founder