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Editorial team — 9 stories since 2026
From the looms of the Outer Hebrides to its workshop in Fife, Fyfe Golf turns Harris Tweed, waxed canvas and tartan into made-to-order golf accessories.
Tommy Fleetwood wore it at Augusta without a contract or announcement. From Stockholm, Late Nine brings wool, knitwear and classic proportions back into golf, building its identity outside the performance-led language that dominates the game.
On September 22, 2026, on a stage at On Labs in Zurich, Roger Federer was wearing a golf shoe nobody can buy. Chief Product Officer Gérald Marolf asked whether the team had executed his briefing. Federer answered: "Yes. I am wearing the golf shoe."
MONDAYFLOW, a Seoul-based brand, is named after Monday, not the weekend's greens. Its motto, "Look nice, Feel good, better Monday," asks: why shouldn't the most dreaded day be pleasant? This disjunction between course and daily life defines the brand, launched in July 2021
Golf as visual culture, panel four: a Japanese luxury house treats the fairway as a stage for technical elegance. Polartec inside sartorial 3D patterns, a real pro (Shigeki Maruyama) choosing the fabrics, and an Italian name that deceives.
For the long game." In golf, the long game is the part you measure in yards: the drive, the distance banked before anyone reaches the green.
A golf ball with a face. His name is Jain, and he explains the brand that carries his name better than any lookbook: a character with an expression, drawn before the garments he appears on and more important than any logo printed beside him.
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Editorial Team
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Beatrice Riccardi