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GUCCI SS27: TWO WARDROBES, ONE CONSTRUCTION
Fashion

GUCCI SS27: TWO WARDROBES, ONE CONSTRUCTION

What is worth following is what holds the menswear tailoring, what changes in the womenswear, and why the most extreme looks are not exceptions.

September 25, 2026 Editorial Team
ON’S FIRST GOLF MOVE WASN’T A SHOE
The Loft

ON’S FIRST GOLF MOVE WASN’T A SHOE

On September 22, 2026, on a stage at On Labs in Zurich, Roger Federer was wearing a golf shoe nobody can buy. Chief Product Officer Gérald Marolf asked whether the team had executed his briefing. Federer answered: "Yes. I am wearing the golf shoe."

September 24, 2026 THE LOFT EDITORIAL DESK
MM6 MARGIELA SS27 - ASSEMBLED ON THE WRONG SIDE
Fashion

MM6 MARGIELA SS27 - ASSEMBLED ON THE WRONG SIDE

In MM6 Maison Margiela SS27 the inside-out garment is pattern-making before it is styling. Putting it back the right way round would mean unpicking the seams.

September 24, 2026 Editorial Team
FENDI SS27 - THE LOAD-BEARING LAYER
Fashion

FENDI SS27 - THE LOAD-BEARING LAYER

In Fendi SS27 the layer that holds a look together is the one normally worn underneath: lace moves to the first layer and the coat loses its frame.

September 24, 2026 Editorial Team
JIL SANDER SS27 - PRESSURE ON CLOTH
Fashion

JIL SANDER SS27 - PRESSURE ON CLOTH

Jil Sander SS27 keeps its silhouette and moves the point of contact: a garment that asks nothing, a waist that grips, and, by the end, cloth that lets go of the body.

September 23, 2026 Editorial Team
DIESEL SS27 - DAMAGE BY DESIGN
Fashion

DIESEL SS27 - DAMAGE BY DESIGN

Every fray, cut and fade in Diesel SS27 is a specification. The question is not whether the wear is real. It is whether a trace of time can be put into production.

September 23, 2026 Editorial Team
PRADA SS27: SIXTY-THREE SKIRTS AND NOT ONE PAIR OF TROUSERS
Fashion

PRADA SS27: SIXTY-THREE SKIRTS AND NOT ONE PAIR OF TROUSERS

Miuccia Prada and Raf Simons built spring 2027 on a single lower garment. Sixty-three looks, sixty-three skirts, no trousers anywhere. The rule holds without exception, turning a wardrobe decision into a position. Everything else in the collection either carries that decision or argues with it.

September 22, 2026 Editorial Team
A RECORD BEFORE A COLLECTION: HOW JIL SANDER WENT BACK TO HAMBURG
Fashion

A RECORD BEFORE A COLLECTION: HOW JIL SANDER WENT BACK TO HAMBURG

Jil Sander’s FW26 campaign presents an unusual image: a lattice-draped table and a film-wrapped sofa, disposed on the tarmac of a private airport runway. The official concept declares: 'The interiors are outside… There is no floorplan.'

September 17, 2026 Editorial Team
THE EVERYDAY BEFORE THE FAIRWAY: MONDAYFLOW AND THE GOLFWEAR THAT LEAVES THE COURSE
The Loft

THE EVERYDAY BEFORE THE FAIRWAY: MONDAYFLOW AND THE GOLFWEAR THAT LEAVES THE COURSE

MONDAYFLOW, a Seoul-based brand, is named after Monday, not the weekend's greens. Its motto, "Look nice, Feel good, better Monday," asks: why shouldn't the most dreaded day be pleasant? This disjunction between course and daily life defines the brand, launched in July 2021

September 11, 2026 THE LOFT EDITORIAL DESK
THE WINTER THAT WON'T ARRIVE. EL NIÑO AND THE FW26-27 RISK
Fashion

THE WINTER THAT WON'T ARRIVE. EL NIÑO AND THE FW26-27 RISK

On September 3, 2026, the World Meteorological Organization issued an unprecedented statement, declaring El Niño will persist "with near 100% probability" until February 2027 and strengthen "to very strong intensity."

September 8, 2026 Editorial Team
CALENDAR MILANO FASHION WEEK WOMEN'S SS27
Fashion

CALENDAR MILANO FASHION WEEK WOMEN'S SS27

Seven days, sixty shows. The full day-by-day schedule, with times, venues and calendar events.September 22 → 28, 2026 · Women's Collection Spring/Summer 2027

September 7, 2026 Editorial Team
TAILORING BEFORE THE FAIRWAY: 1PIU1UGUALE3 GOLF AND GOLF AS TECHNICAL LUXURY
The Loft

TAILORING BEFORE THE FAIRWAY: 1PIU1UGUALE3 GOLF AND GOLF AS TECHNICAL LUXURY

Golf as visual culture, panel four: a Japanese luxury house treats the fairway as a stage for technical elegance. Polartec inside sartorial 3D patterns, a real pro (Shigeki Maruyama) choosing the fabrics, and an Italian name that deceives.

September 5, 2026 THE LOFT EDITORIAL DESK