Demna brings Gucci to the Palazzo delle Scintille, calls Kate Moss, cites Tom Ford and constructs a formally impeccable show. The problem is that "Primavera" is a brilliant answer to a question nobody was actually asking. Critique / Position — 27.02.2026
The €1.25 billion acquisition marks the end of independent Italian fashion — and the beginning of an unprecedented power consolidation. DEAS MAG | February 2026 | 6 min read
At 91, Giorgio Armani is the last founder still designing his own collections. The last independently held Italian fashion empire. And there is no succession plan. DEAS MAG | February 2026 | 6 min read
The most commercially successful creative director in modern luxury returns to the house where she started. This isn't nostalgia — it's a rescue mission. DEAS MAG | February 2026 | 5 min read
On February 27, Demna presents his first full runway for Gucci. The stakes aren't creative — they're existential. DEAS MAG | February 2026 | 6 min read
