Ten festivals, four continents: from Europe to Mongolia, Colombia to Japan. A DEAS map of July 2026 in electronic music.
On the 17th of June 2026, at 12pm, in Florence, a 42-year-old Japanese designer — trained at the Royal Academy of Fine Arts in Antwerp, shaped as a pattern maker by Rei Kawakubo, known for garments that reinvent the structural logic of clothing itself — will present his Spring/Summer 2027 collection for a brand that has no gender, no fixed age target, no imposed seasonal rhythm, and no name in the sense that the fashion system considers essential.
A look into Maarten Baas’ work, among objects that burn, time taking shape, and a design approach that places gesture, memory, and imperfection at its core.
For Cruise 2027 Demna closed Times Square and showed his most commercial collection yet: a permanent wardrobe built to restart Gucci in the one market that is growing.
It starts today. Eight days. Over 90 shows and presentations. The busiest week in global fashion opens in Paris with a calendar that carries the weight of historic transitions, contested legacies, and—for DEAS MAG—the question that really matters: who, this week, is advancing the language?
March 4. His last collection. Five years. The house doubled in size, the mesh ballerina flat became a cultural artefact, and Le Teckel became a it-bag. Now comes the hardest question in fashion right now. Last show: 04 March 2026, PFW
Fifty-two shows, three major debuts, a city emerging from the Winter Olympics. But Milan fashion week in February 2026 cannot be read through looks alone. It must be read through the questions each show posed — or deliberately avoided. Analysis — FW26 Trends — 24.02 / 28.02.2026
Over 300 brands, 130 new labels, 46% international. White returns to Tortona while fashion week cameras follow the big names. But the conversation that matters is happening two kilometres to the west. CULTURE 26 FEB – 1 MAR 2026 WHITE MILANO / INDEPENDENTS Context / Culture — 26–28.02.2026
